IVY Clinical Announces Strategic Partnership with Clinically Media to Address Patient Recruitment Challenges in Clinical Research

At IVY Clinical, we are proud to announce a new strategic partnership with Clinically Media, aimed at combating the persistent challenges faced in patient recruitment within the clinical trial industry. Currently, a substantial 86% of clinical studies fail to meet their enrollment targets, impeding crucial medical advancements. It's typically clinical research professionals, not marketing experts, who shoulder the burden of patient recruitment, stretching their expertise and limited budgets. This collaboration seeks to rectify these imbalances and empower clinical research sites to excel in their primary roles.

IVY Clinical is teaming up with Clinically Media, specialists in patient recruitment and engagement, to deliver customized, localized patient recruitment services. By leveraging Clinically Media's comprehensive, data-driven, and innovative approach to patient recruitment, our network of clinical research sites can more effectively and affordably engage with a broader range of potential patients.

"We are thrilled to partner with Clinically Media, a collaboration set to alleviate the strain faced by our clinical research professionals in patient recruitment," said Jerry Cruz, IVY Clinical EVP Business Operations. “This partnership enables our clinical research professionals to focus on their primary mission—conducting high-quality clinical trials and providing exceptional patient care.”

One of the primary benefits of this collaboration is the ability for our network of research sites to tap into larger, central campaign-style recruitment initiatives without the hefty costs. This shared approach extends campaign reach and promotes a more efficient enrollment process for all involved sites.

"Clinically Media's deep expertise in core indications, areas where they've shown exceptional proficiency in patient recruitment, together with their commitment to diversifying clinical research participants, will allow us to engage with a broader, more representative group of patients who may benefit from clinical trials," noted Victoria Donovan, CEO and Founder, Clinically Media. 

"Together, we're supporting IVY Clinical's network in meeting enrollment goals while promoting greater efficiency and inclusivity in clinical trials."

Here at IVY Clinical, we share Clinically Media's unwavering dedication to improving the clinical trial process, producing consistent, high-quality data, and enabling clinical research professionals to concentrate on their key roles. This partnership is poised to revolutionize patient recruitment, enhance patient care, and accelerate medical research progression.

For more information on the IVY Clinical and Clinically Media partnership, please visit https://www.ivyclinical.com/partners or contact Heidi Davis at hdavis@ivyclinical.com.